"Last week was our strongest week of the year, driven by strength in Rolex sales," Eugene Tutunikov, CEO of SwissWatchExpo, ...

"Savvy buyers looking for value—and availability—will quickly pivot to secondhand," one Rolex watch dealer told Fortune.

Rolex prices could increase for the second time in 2025 as Donald Trump's tariffs on Switzerland affect luxury watch brands.

Watches and Wonders, an annual event in Switzerland, has some of the biggest luxury watch brands showing off their new ...

The Crown introduced a completely new line of watches last week. We broke down all the elements that make it so exciting.

The Crown introduced a completely new line of watches last week. We break down all the elements and explain why the ...

From Grand Seiko Spring Drive UFA to Cartier Tressage and Rolex Land-Dweller, we look at six timepieces that made their debut ...

There now are eight brands selling more than $1 billion each year. Experts say it means big brands are getting bigger and ...

Rolex, naturally, says it in a more heroic-sounding way. “The Oyster Perpetual Land-Dweller is designed for those ...

The new model arrives in platinum, rose gold, and “white Roelseor,” a combination of steel and white gold. All share a ...

While new Swiss watches will face steep price increases — a $10,000 Rolex could rise to more than $14,000 with tariffs and taxes, depending on each state — the pre-owned market is seeing an ...

Right off the bat, the Land-Dweller finally gives Rolex a competitor in the highly competitive integrated sports watch genre ...