"Last week was our strongest week of the year, driven by strength in Rolex sales," Eugene Tutunikov, CEO of SwissWatchExpo, ...

"Savvy buyers looking for value—and availability—will quickly pivot to secondhand," one Rolex watch dealer told Fortune.

Watches and Wonders, an annual event in Switzerland, has some of the biggest luxury watch brands showing off their new ...

The Crown introduced a completely new line of watches last week. We broke down all the elements that make it so exciting.

The Crown introduced a completely new line of watches last week. We break down all the elements and explain why the ...

Donald Trump’s 90-day tariff pause offers brief relief to Swiss watchmakers, but the luxury industry's lucrative US market ...

From Grand Seiko Spring Drive UFA to Cartier Tressage and Rolex Land-Dweller, we look at six timepieces that made their debut ...

"Watches and Wonders," the biggest trade show in the luxury timepiece world kicked off with a bang, with industry leader Rolex releasing its latest 2025 models.

Rolex, naturally, says it in a more heroic-sounding way. “The Oyster Perpetual Land-Dweller is designed for those ...

While new Swiss watches will face steep price increases — a $10,000 Rolex could rise to more than $14,000 with tariffs and taxes, depending on each state — the pre-owned market is seeing an ...

With more than 600 patents to its name and another Swiss manufacturing facility in the works for 2029, Rolex is just getting ...

The Bulova Oceanographer GMT hits all the right notes for those pining for a Rolex—and the watch dupe is now on sale for well ...