Discover how Rolex resale prices have surged over 550% in 15 years, outperforming stocks and real estate, and what it means ...

Seiko has done the unthinkable and teamed up with Pepsi, creating official versions of a Pepsi GMT and Pepsi diver.

Jorg goes hands-on with the new Everose Rolex Day-Date with an Olive Green dial ✓ A new dial color that looks majestic ✓ ...

For 120 years, Rolex has reigned supreme in the industry, standing as a pinnacle of precision and luxury in watchmaking.

And more and more, the broader watch world is taking notice of this self-proclaimed “outsider.” Last year, his collaboration ...

Plus: Seiko’s official Pepsi watches are here (for anyone who needs a GMT Master II), and Motorola showcases a bedazzled Razr ...

On New York’s Fifth Avenue, a surprising scene stopped pedestrians and went viral on social media: a humanoid robot worth $100,000 walked into the Rolex boutique and asked to try on a GMT-Master II ...

It’s a little surprising just how much love Australian motor racing legend Mark Webber has for the 24 Hours of Le Mans. After ...

A data-driven analysis of pre-owned Rolex sales published by renowned online dealer Bob’s Watches earlier this month has ...

In 2021 alone, pre-owned watch sales reached an astounding US$22 billion, accounting for nearly one- third of the overall ...

The Waterbury Traditional GMT nails the coveted travel watch look for an extra-affordable price, and sneakily packs a fun ...

Does storytelling still sell watches in 2025? ✓ Let's take a look at history vs. hype and how brands can tell their story ...