Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

Researchers unveil a groundbreaking method to stimulate retinal M cells, creating a new color, "olo," beyond human vision's ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Berkeley may have just discovered.

Dr. Jamie Yee, optometrist and owner of Avant-Garde Optometry in Frisco, Texas, stresses that this illusion of convenience ...

Researchers have hacked the human eye and discovered a previously unseen color called 'olo,' which only five people on Earth ...

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

A new retinal stimulation technique called Oz enabled volunteers to see colours that lie beyond the natural range of human ...

"It is not a new color," John Barbur, a professor of optics and visual science at City St George's, University of London, ...