In a 2022 CBS News interview, Shaq casually dropped a gem: "I didn't spend my first NBA check until I started having children ...

O'Neal recently purchased ... operations for Reebok, with fellow NBA icon Allen Iverson serving as vice president. His investment portfolio includes Google, Papa John's, and a variety of franchise ...

While appearing on the "Full Send" podcast in 2021, Shaq shared why he ended his $40 million, five-year sneaker deal with ...

Shaquille O'Neal made a game-changing decision to create affordable footwear after a mother criticized the high prices of his ...

The expanded partnership with the WNBA comes after Angel Reese announced her shoe will be released in Spring of 2026. With ...

The enormous holiday tree taking up real estate in the Inside the NBA studio exists as sort of a Chekov's Gun, as viewers understand that it will likely only be a matter of time until Kenny Smith ...

As AFROTECH previously shared, in 2023, Reebok appointed Shaquille O’Neal as president and Allen Iverson as vice president of its basketball division. In his role, O’Neal forms partnerships ...

The WNBA has struck a major deal with Shaquille O'Neal-led company Reebok, as they come back to the league to make the brand an authorized footwear supplier for the competition. The brand shared ...

"With a strong plan, the right resources and the welcoming arms of the WNBA, we’re ready to dive in headfirst with everything ...