Kaytea, a leading brand in the RTD Tea space, is bringing ‘Next Generation Hydration’ to the market with a convenient new ...

White Claw has announced the arrival of White Claw Tequila Smash to the UK RTD aisles, the serves will be available in two ...

Just in time for summer sipping, Snow Monkey™ Sake Remix™ – an exciting new range of ready-to-drink beverages crafted from sake – is hitting shelves.

The result is a tropical fruit infusion embraced by a soft wash ... This new sake-based RTD with a sessionable, low ABV of 4.5% and colorful graphics will grab consumer attention in retail coolers ...

The NPD is White Claw’s latest attempt to expand beyond its hard seltzer heartland, where it makes up over 80% of the total category value. In September, it gave a UK launch to a quartet of White Claw ...

A new study from Escoffier School of Culinary Arts shows a pivotal year for alcohol consumption. The report, compiled by the ...

Australia’s first alcoholic coconut water has launched a new flavour with pink grapefruit joining the Coastals range.

The brand’s portfolio includes flagship Waterloo No. 9 Gin (94 proof) and the newly rebranded Waterloo Barrel-Aged Gin (also ...

Available now in 500ml bottles, the new 4% ABV serve boasts marks the first innovation from Old Mout Cider in the past three ...

This year, the company is investing in jammy fruit flavors and ready-to-drink (RTD) cocktails ... and just more taste,” Zajmi says. “So based on that feedback, we developed a new brand ...

Our weekly round-up of NPD is here to inspire. This week we look at what’s happening in the juice aisle, wellness shots and ...

Lipton Iced Tea, a brand of Purchase, N.Y.-based PepsiCo, is ushering in the summer season early and celebrating a new ...