Although marketing and product development are often segregated within a business, the two department stand to benefit by communicating and working together. The marketing department is simply ...

Marketing strategy consultancy CMG Partners today releases the results of its seventh-annual CMO’s Agenda, “Your #1 Resource for Innovation: the Customer,” a qualitative survey assessing the ...

Mohan V. Tatikonda, Mitzi M. Montoya-Weiss, Integrating Operations and Marketing Perspectives of Product Innovation: The Influence of Organizational Process Factors and Capabilities on Development ...

This strategy involves customers in the process of NPD more actively. Companies might want to involve selected groups of people in different phases of product development from idea generation to ...