Designers and engineers are no longer working alone with static tools and linear workflows. Today’s product development cycle is becoming faster, more flexible, and increasingly collaborative, powered ...

This storytelling approach extends from the product design process into marketing. Our email newsletter, Monthly Delights, ...

What Is Perceptual Mapping in Product Development?. Market researchers use perceptual mapping to compare products (and potential products) based on the perceptions of customers.

Welcome to a new feature series looking into the current R&D and product development landscape in the broadcast market. TVBEurope spoke to a raft of media and entertainment suppliers to find out more ...

At PepsiCo, Mark Kirkham oversees iconic brands including Pepsi, Gatorade, Mountain Dew, and the company’s partnership with ...

This paper adopts a multidisciplinary view of innovation by integrating operations and marketing perspectives of product development. The conceptual framework builds on the resource-based view of the ...

In their quest to manage the complexity of offering greater product variety, firms in many industries are considering platform-based product development. Product platforms, which are component and ...

You have to start marketing your product or services even before it's 100% ready so that you build excitement, anticipation, trust, and interest. Read more here.

Integrated marketing communications is critically important for a successful product launch in your business. It involves the consistent communications of information about a product using ...

In today's fast-paced digital world, delivering value swiftly without compromising quality is essential. Generative AI ( ...

The Language of Effectiveness 2025 report In 2025, marketers are juggling the twin imperatives of delivering immediate sales while also building brand – a challenge that is shaping brands’ marketing ...