W elcome to this episode of the Marketing Vanguard podcast, recorded at Cannes. Today, host Jenny Rooney speaks with Mark ...

This storytelling approach extends from the product design process into marketing. Our email newsletter, Monthly Delights, ...

In their quest to manage the complexity of offering greater product variety, firms in many industries are considering platform-based product development. Product platforms, which are component and ...

According to McKinsey data, the share of launches by first-time launchers has more than tripled over the past decade. A product launch success determines 81% of a drug’s sales performance.