Story Kitchen and Toys“R”Us Studios, the entertainment production arm of the global toy brand, have teamed up to develop a live-action film. “Toys’R’Us is a cultural touchstone that continues ...

Johnson and Goldberg, who co-founded Story Kitchen, called Toys ‘R’ Us “a cultural touchstone that continues impacting the child in all of us today. As ‘80s kids who considered the store one of the ...

Toys 'R' Us is making a comeback, but as a feature film. A new movie inspired by the former retail giant is currently in the works with Story Kitchen on board. Per Variety, Story Kitchen and Toys ...

However, a revamped Toys R Us brand, currently owned by WHP Global and operating as Parsippany-based Tru Kids Brands, did get a second life across the Northeast, mostly within Macy’s stores at malls.

Children drew pictures of toys they’d like to give to needy children, and for every picture Toys “R” Us received on Facebook, Twitter and Instagram using the hashtag, Toys “R” Us donated ...

Content included commercial clips, behind-the-scenes photos and video from the broader “C’mon Let’s Play” marketing plan (see story). In 2013, Toys “R” Us added a mobile component to ...

Story Kitchen and Toys“R”Us Studios, the entertainment production arm of the global toy brand, have teamed up to develop a live-action film. “Toys’R’Us is a cultural touchstone that ...