The airport announced it is replacing the "S" logo after three decades for new branding that "reflects its role as the region ...

Michael Karlis is a Staff Writer at the San Antonio Current. He is a graduate of American University in Washington, D.C., ...

Amazon, Walmart, and OpenAI are the latest companies to take their logos in a bold direction—literally.

Initially operating in the canned water space, Liquid Death has expanded to canned iced tea and drink mixer segments, making ...

Cadillac F1 debuted its logo at the Miami Grand Prix as speculation swirled that the motorsport may move away from ...

The company added 10 new locations and $47 million in annualized sales through the acquisition of Southern Ice Equipment ...

Pinky Swear is an immersive hospitality destination that has done just that. Its new brand identity, created by The Working Assembly, is inspired by the inkblot psychology test, encouraging guests to ...

More than meets the eye, a logo is beautiful and represents the brand’s identity. It should tell everything about a business at a glance — its values, personality and unique selling proposition — if ...

But the biggest turnaround comes from big-name, high-street brands. For instance, you’ll find the Soil Association’s logo on Garnier's Organic Skincare in recognition of its green credentials.

Yes, it’s a ‘fyre’ sale. The Fyre Festival brand is up for grabs, its promoter Billy McFarland announced Wednesday, a week after organizers postponed Fyre Festival 2 with no new date set.