In a bold move that underscores its commitment to sports innovation, PUMA India has rebranded its signage to “PVMA” in honour ...

Puma rebrands as PVMA in tribute to badminton star PV Sindhu, celebrating her sports achievements and global impact.

Through this partnership, PUMA aims to inspire the next generation, particularly among India's youth, with badminton's ...

Indian shuttler PV Sindhu has become the first badminton player to endorse Puma India by signing an contract with the leading ...

Indian badminton star PV Sindhu has signed a landmark multi-year partnership with PUMA India, making her the first badminton ...

This marks PUMA’s official foray into badminton; as part of the announcement, the brand conducted activations like changing ...

The rebranding of Puma to PVMA is more than just a change in name and logo. It represents the growth, values, and direction ...

PUMA's bold rebrand to "PVMA" celebrates PV Sindhu and marks its entry into the badminton market, sparking buzz and setting a 2025 marketing benchmark.

Puma India partners with badminton player P. V. Sindhu to focus on performance-sports strategy, aiming at growth in women's sports and grassroots participation.

PUMA India changed the spelling of its brand signage in various stores to ‘PVMA’, leading to speculation that it could be a spelling mistake.