Marketers should bear in mind that despite OTT’s rapid growth—Coghill says usage has increased 81 percent over the last two years—linear TV remains a robust option.

LONDON-- (BUSINESS WIRE)--The over the top (OTT) market is expected to grow by USD 88.85 billion during 2020-2024, according to the latest market research report by Technavio.

Is there a place for over-the-top (OTT) delivery beyond the living room? Yes, and 2012 marked a dramatic shift in the market that OTT has created, enough so that OTT may soon become indistinguishable ...

The global over the top (OTT) market reached a value of US$ 265.1 Billion in 2021. Looking forward, the publisher expects the market to reach US$ 1,251 Billion by 2027, exhibiting a CAGR of 29.51% ...

OTT (over the top) — that is, streaming media above and beyond an existing internet service — is arguably the up-and-comer in your media mix, if you haven’t already delved in.

The Global Over the Top (OTT) Services Market size is expected to reach 179.9 billion by 2025, rising at a market growth of 14.3% CAGR during the forecast period.

TOKYO, Oct. 23, 2023 (GLOBE NEWSWIRE) -- The Global Over The Top (OTT) Content Market Size accounted for USD 204 Billion in 2022 and is projected to achieve a market size of USD 1,947 Billion by ...

In this session, the technology partners that are delivering solutions to enhance the OTT experience will explore how the speed, bandwidth capability, and reliability of the MoCA (Multimedia over Coax ...

A new survey reveals that two-thirds of marketers plan to spend even more money on OTT (over the top) advertising in the future. OTT for attorneys can be highly effective, but many of the ...

With Over-the-Top (OTT) platforms gaining momentum in viewership, streaming platforms like Netflix, Amazon Prime Video are offering big and young stars to make their mark in the OTT world. Here's ...