New Era Cap launched its debut collection of Brand New Era clothing and apparel line Friday in downtown Buffalo. The company held a street party at its Delaware Avenue store on Friday, and it ...

New Era and MLB, which holds equity in the brand, did not respond to requests for comment. Unlike Fanatics, which became ...

New Era (headwear and apparel brand headquartered in Buffalo) has launched a new campaign that celebrates the lasting legacy of Buffalo Bills’ quarterback, Josh Allen. In honor of Buffalo Bills ...