ESPN is putting some major marketing muscle behind the upcoming 10th season of NBA Saturday Primetime on ABC, which tips off Saturday.

Read between the lines of what he said — echoing comments by Draymond Green and Steve Kerr — and it's "Don't trade four guys for Jimmy Butler. Don't give up a bunch of players and picks get Zach ...

Sinclair and NBC today announced a comprehensive, multi-year agreement that renews station affiliation agreements for all 21 ...

Drew Dinsick (@whale_capper) continues the theme of backing the visiting team and taking the points: Atlanta Hawks +2 “The ...

Fans will also see the return of the NBA on NBC broadcast, which were revered in some circles. As the Peacock network makes the necessary preparations, it’s tapped an Inside and TNT alum for its ...

The fan-favorite athlete-turned-host will apparently work one or more games a week and released a statement after landing the gig: I’m thrilled to join the NBC Sports family and their new NBA ...

A sizeable chunk of NBA fans watch games just for their idols LeBron James and Stephen Curry. This means that the league always highlights them as its marquee players, taking focus away from the ...

Former “30 Rock” star Jack McBrayer channels his inner “Kenneth the Page” in a cheeky new promo for the return of the “NBA on NBC.” Instead of the hallways of Rock Center, however ...

Former Trail Blazers star guard and three-time NBA Sixth Man of the Year Jamal Crawford will use his talents in the broadcast booth. The one-time Blazers guard has agreed to join NBC Sports as ...

Earlier this year, NBC again purchased the rights to NBA games in an 11-year deal valued at $76 billion, and which also includes games on Amazon Prime, ESPN, ABC and NBC’s Peacock streaming app.

NBC offered up a reminder of sorts during the NFL playoffs on Sunday night: The NBA is on its way back to its platforms next season. NBC Sports debuted a promotional spot for its upcoming NBA ...