Morgan Stanley, one of the largest asset management firms in the world, is reportedly considering adding cryptocurrency trading to its E-Trade online brokerage platform. According to a January 2 report from The Information,

E-Trade considers crypto trading services, anticipating Trump's favorable regulations, enhancing Morgan Stanley's digital asset reach.

Wall Street asset management giant Morgan Stanley is reportedly considering adding crypto trading to its E-Trade brokerage platform.

Multinational investment bank and financial services company Morgan Stanley is reportedly considering plans to launch cryptocurrency trading services through its E*TRADE arm amid an expected more favorable regulatory environment under the incoming second Trump administration.

Trade, is exploring adding crypto trading in anticipation of a more favorable crypto regulatory environment under the incoming Donald Trump administration, according to two people familiar with the firm’s plans.

Morgan Stanley’s E-trade action reflects the ongoing trend of institutions developing an interest in cryptocurrencies. Last year, Morgan Stanley started offering its high-net-worth clients access to spot Bitcoin ETFs, which underpin the increasing interest of traditional investors in digital assets.

Morgan Stanley's addition of crypto trading to E-Trade could expand retail crypto access for its 5.2M clients, positioning E-Trade as a major competitor to Coinbase. American multinational investment bank Morgan Stanley is reportedly exploring launching crypto trading services through its E-Trade platform.

Morgan Stanley is reportedly considering to add crypto trading to its E-Trade platform, and if does occur, the service could challenge the likes of Robinhood and even crypto-centric platforms such as Coinbase.