LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create his very own Ken doll that nods to his effortless style.

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

On May 13, Barbie: The Official Cocktail Book hits shelves, and lovers of the iconic Mattel doll can whip up cocktails (and ...

In a heartwarming moment that resonated with fans worldwide, tennis icon Serena Williams shared her unboxing of the newly ...

LeBron James is now the first professional athlete to have his own Ken doll. Barbie manufacturer Mattel unveiled the doll on Wednesday, with James’ first name on the back of a custom blue ...

The LeBron Ken doll is part of Mattel’s new Barbie Signature “Kenbassadors collection,” which celebrates the influential Ken figures who create positive change and contribute to a better ...

Designer Colm Dillane reimagined Barbie's boyfriend in one of the runway looks from his spring 2021 stop-motion doll show.

LeBron James, one of the most iconic figures in modern sports, has made history once again - this time in the toy aisle.