PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Kylie Cosmetics Lip Kits were a coveted status symbol, Kat Von D's Everlasting Liquid Lipstick had beauty YouTubers in a chokehold and nearly every major makeup brand was riding the liquid matte ...

And while the nods to ‘90s nostalgia are strong, shoppers are quick to point out that this affordable lip liner holds its own ...

It took 18 attempts in crafting the matte makeup formula before Rogers ... At the shop, visitors will find pre-made lipsticks and lip glosses in different textures and colors available for purchase.

They continued, “Whether I’m layering it over a matte or satin lipstick, the result is always stunning. Not only does it enhance the color, but it also adds a glossy finish that lasts for ...

From skin-gripping primers to portable fans, these must-haves deserve a spot in your suitcase if you’re headed for a desert ...

Candice Swanepoel and Joan Smalls starred in the Tropic of C by Candice Swanepoel summer collection for campaign for Victoria ...

She uses this shampoo on wash days and says it leaves her wavy hair "smoothed, supple, and perfectly hydrated for air dry ...

There has never been a better time to splurge on all those must-have beauty products from Tarte ... because Amazon just dropped the prices on some of the hottest cosmetics for their Summer Beauty ...

As Gen Z and Millennial consumers drive much of this trend, they also bring a strong preference for clean beauty ingredients, ...