Controlling the implementation of a retail marketing strategy and planning entails continuous monitoring and evaluation of the four variables in order to make changes to the main strategy when ...

Account-based marketing (ABM) is a popular strategy among B2B companies, as it focuses on targeting specific high-value accounts rather than broad market segments. As technology evolves, well ...

Choosing and implementing a rock-solid marketing strategy is probably the single most important factor contributing to the long-term sustainable success of any business venture. Yet, most ...

Implementation, evaluation and control are like the three legs of a stool; remove one, and the stool wobbles and crashes to the ground. If you remove one of these items from a marketing plan, it ...

Every digital marketing campaign comes down to selecting the right strategy, applying the right tactics, and using the right metrics to measure campaign results. But how do marketers decide which ...

4. Take A Generational Approach To Training. Gaps in staff skills, specifically generational learning curves, are a challenge. Meet people where they are in terms of how they learn, and leverage ...

Creating a successful marketing automation strategy requires careful planning, implementation, optimization and analysis.

Many business growth leaders talk a good strategy but fail by lack of implementation. ... Olipop’s Latest Marketing Stunt Drew a 30,000-Person Waitlist—and Sold Out Immediately.