One-third of martech rollouts fail. Learn how strategy, leadership, and expert support can make your implementation succeed.

GSK has shifted towards a global marketing model influenced by a Netflix-style approach that aims to match content to the person receiving it. Richard Staines heard about this new strategy at the ...

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

Once seen as a tactical extension of wider digital campaigns, influencer marketing has quickly established itself as a ...

The leaders who thrive aren’t those who have the answers—they’re the ones who know how to ask better questions.

When it comes to running a dynamic business, knowing when to "lean in" and when to "lead out" can be what transforms movement ...

IT white papers, webcasts, case studies, and much more - all free to registered TechRepublic members. Recruit the best application support engineer for installing, implementing, and maintaining ...

Learn about four key strategies for optimising your scientific medical congress strategy to maximise impact and engagement.

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

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The marketing 3 Ps (Product, Price, Place, Promotion) are a core part of any good business plan. They work together to help ...

A gtm strategy is your roadmap for bringing a product or service to market, making sure everything lines up. Having a strong ...