Founders love to say that marketing should drive revenue. But in my experience, very few hold their teams accountable to that ...

Marketing exec Peggy Studer offers advice on making the most of budget cuts, leading teams through uncertainty and the skills CMOs need today to thrive.

Pegasus announces three key new hires, including George Azzi as executive vice president, to lead the firm's growth strategy, ...

Focusing primarily on what your target audience values is a great way to build a campaign that attracts positive attention.

Research & Marketing Strategies Inc. announced multiple promotions within the company. Michael Brant has been promoted to consumer assessment of healthcare providers and systems operations director.

In the second of our winning stories from 2025's Airline Strategy Awards, former Lufthansa Group executive Harry Hohmeister received the prestigious Airline Business Award ...

Team, Inc. promotes Daniel Dolson to EVP, Chief Strategy and Transformation Officer to drive operational improvements and revenue growth.

The news that Starbucks is cutting back on digital metrics and ditching heated sandwiches in a bid to reclaim its “coffee ...

President Donald Trump signed an executive order this week that could drastically shift how the U.S. approaches homelessness.

An accomplished marketing executive, Kaushesh brings over two decades of leadership experience in brand strategy, strategic marketing and growth acceleration for technology enterprises.