Founders love to say that marketing should drive revenue. But in my experience, very few hold their teams accountable to that ...

Marketing exec Peggy Studer offers advice on making the most of budget cuts, leading teams through uncertainty and the skills CMOs need today to thrive.

Pegasus announces three key new hires, including George Azzi as executive vice president, to lead the firm's growth strategy, ...

Focusing primarily on what your target audience values is a great way to build a campaign that attracts positive attention.

Here are seven under-recognized ways savvy leaders can use strategic communications to quietly drive business growth.

The news that Starbucks is cutting back on digital metrics and ditching heated sandwiches in a bid to reclaim its “coffee ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

Marketing Content - Check out the detailed results of the 14th annual B2B content marketing study conducted by MarketingProfs and Content Marketing Institute. Dive into the data.