Founders love to say that marketing should drive revenue. But in my experience, very few hold their teams accountable to that ...

Marketing exec Peggy Studer offers advice on making the most of budget cuts, leading teams through uncertainty and the skills CMOs need today to thrive.

Focusing primarily on what your target audience values is a great way to build a campaign that attracts positive attention.

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

The news that Starbucks is cutting back on digital metrics and ditching heated sandwiches in a bid to reclaim its “coffee ...