The nonalcoholic beverage industry could get a boost from the surgeon general’s warnings linking alcohol to some cancers. But ...

EXCLUSIVE: Logan Paul and KSI have donated over $6 million in Prime Energy to the Los Angeles Fire Department and California ...

The combat sports world thrives on speculation, and few rumors have captured attention quite like the whispers of a $500 million boxing exhibition between Conor McGregor and Logan ...

Enhance your WWE Royal Rumble 2025 experience with this exciting drinking game! Discover the rules, challenges, and how to ...

Kyle Larson partners with Prime to attract younger NASCAR fans, blending tradition with modern sports drink appeal.

World-renowned music star and occasional WWE Superstar Bad Bunny recently expressed a desire to step in the ring and have at least one more match. It turns out ...

From dispensers that turn air into water to AI-integrated home brewers, there were dozens of innovative beverage products ...

CONOR McGregor raises a pint as he hosts a group of bikers at his pub. Up to 300 Hells Angels bikers were in Dublin this ...

Paul was in the crowd for the January 6 "WWE Raw" on Netflix, with a pre-taped vignette confirming that the former United ...

UFC is reportedly interested in a billion-dollar streaming deal, Dillion Danis calls out PRIME hydration drink and Charles Oliveira confirms he was turned down from being UFC 311's backup fighter.

Dillon Danis, who has adopted the antagonist's role in the realm of combat sports, is infamous for making more noise outside of the ring than inside.

We're back with more big WWE rumours as WrestleMania fast approaches, including updates on The Rock's status and WWE Superstars like Ric Flair, Logan Paul, Roman Reigns, and...AEW's Malakai Black?!