The study urges sports brands to redesign women's running shoes, ending the traditional 'shrink it and pink it' approach.

Researchers say there is a "critical gap" in the design of running footwear as manufacturers are not taking into account this ...

Buyers say these water-repellent sneakers don't need a break-in period and are perfect for everything from trail running to ...

Sports footwear manufacturers should ditch the "shrink it and pink it" approach to women's running shoes, because it fails to ...

For as low as $104.99 at Dick’s Sporting Goods, you can get the On Women’s Cloudsurfer Trail Running Shoe in the Mauve/Silver ...

Most major brands still rely on a single foot mold, or “last,” that reflects male anatomy. Women’s models are often produced ...

Shoe designers have been urged to ditch the “shrink it and pink it” approach to women’s trainers. Despite known biological ...

“Most so-called women’s running shoes aren’t truly designed for women,” first author of the study Dr Chris Napier – assistant ...

Researchers noted that despite known physiological differences between sexes, most running trainers are still designed and ...

“The most telling part of our research for me was that many of the women taking part in the study thought that they were ...

Really, the Split Shift is a part of lululemon’s quiver of shoes, said Robusti. “Split Shift, Beyondfeel, and Wildfeel Trail ...

Sports footwear manufacturers need to ditch the ‘shrink it and pink it’ approach to women’s running shoes, because this is failing to differentiate their distinct anatomical and biomechanical needs ...