"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." The one thing no one warned me about when I lightened my hair from dark brown to strawberry blonde is ...

Have you noticed that your once bright blonde or polished gray hair has become dull and brassy? There's an easy way to fix it: Say hello to purple shampoo, the secret weapon relied upon by those with ...

Purple shampoo has become one of the most misunderstood products in haircare. Some people swear it saved their blonde, others ...

In the vast world of hair care, purple shampoo has become an indispensable ally for anyone rocking stunning blonde or silver locks. But have you ever wondered what makes this specific shampoo so ...

If you have blonde or silver hair, don’t you always want it to look bright? Purple shampoos have purple or violet pigments, which neutralize light hair’s brassiness and tone it to restore the original ...

This year has made it all but impossible for me to hit the salon as often as needed to upkeep my platinum blonde hair. Like everyone else, I’ve been relying more and more on at-home tricks to keep my ...

Lollie is Newsweek's Beauty and Self Care Reporter based in London, U.K. In her role, she covers a range of topics from across the beauty, wellness and self care industry . She joined Newsweek in 2024 ...

Before using a purple shampoo, wash your hair with a clarifying shampoo. This will help remove any existing product buildup, which could prevent the purple shampoo from properly absorbing. If you’re ...