For the first time, advertisements for one brand of snus can say that using the smokeless tobacco product "instead of cigarettes puts you at a lower risk of mouth cancer, heart disease, lung ...

Initially granted by the FDA in October 2019, the modified risk order permitted Swedish Match to communicate on its website to legal-age consumers that "Using General snus instead of cigarettes ...

General Snus is hitting store shelves with reinvigorated branding that features bright and modern colors, an updated shield, and redesigned in-store signage.

The modified risk products submitted for renewal include eight General Snus varieties that have been made available in the U.S. for more than a decade, and include: General Snus Original (pouch) ...

Snus has been displacing cigarettes in Sweden since the late 1980s. Norway, a non-E.U. country where snus is also legal, likewise has low rates of smoking and tobacco-related deaths.

General Snus has been offering an elevated tobacco experience since 1866 with a blend of 22 premium tobaccos imported directly from Sweden. It will continue to be available in mint, mini-mint ...

General Snus has applied for a modified risk tobacco products designation from the FDA. The product carries warnings, however, that it can cause mouth cancer and is addictive, and you have to be ...

For the first time, advertisements for one brand of snus can say that using the smokeless tobacco product “instead of cigarettes puts you at a lower risk of mouth cancer, heart disease, lung ...

General snus is a smoke-free oral tobacco product, traditionally produced in Sweden, that is non-fermented and air-cured.

The half-day meeting was part of the FDA’s review of Swedish Match’s request to continue marketing General Snus products in the U.S. as Modified Risk Tobacco Products (MRTPs), and to expand ...