"We are at the forefront of a new wave in functional beverages," Diana Eberlein, of the Coalition for Adult Beverage Alternatives told Newsweek.

It's having a moment with celebrities and Gen Z. But wearing any kind of fur, from vintage to faux, poses some difficult questions. Could a new plant-based variety be the way forward?

Are fashion retailers chasing Shein’s unsustainable pricing model, or can they strike a balance between affordability and ...

Meet sneaker heels, or "sneels", the latest footwear experiment designed to cater to Gen Z’s obsession with individuality, ...

Pull&Bear has reopened its Oxford Street flagship store with a new retail concept. The 15,000-square-foot store features a ...

A millennial lived every woman's nightmare after she showed up to a wedding wearing the same dress as another guest. Then she had a realization.

Addison Rae just performed at Coachella teasing the release of her debut album. Here, everything we know about the track list ...

Coachella Festival kicks off this week, but what with the rise of cool-girl minimalism, what does festival fashion look like ...

Innovations in AI, plastic surgery, weight loss drugs and cosmetics will change the beauty standards of tomorrow — and ...

Trading card games have exploded in popularity over the last few years. We headed to a trading card convention in London to ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Scaramucci was fired from his first job at Goldman Sachs, then again by Donald Trump after just 11 days—and he also ...