Sonic branding, also known as audio branding, may be the multi-sensory key to unlock consumers’ memory recall in an ...

Enter the basement in one of MIT's iconic buildings and you'll find students hammering on anvils and forging red-hot metal ...

But over the last decade, Yue and the team at Coach and Tapestry have rolled out a strategy to revitalize the brand and ...

B2B brands now embrace storytelling across their communications. When redesigning an energy company's website, we shifted ...

Xenocrates' ethics, metaphysics, and epistemology shaped later Platonism, blending reason with virtue and structured philosophical thought.

The campaign's key message, "Built for Worry-Free Business," directly targets the professional audience by promising ...

The logo and tagline are now featured prominently on his website and will be used in all marketing materials.

Bold, strategic branding is reshaping how law firms build reputation, attract talent, and stay competitive. Here’s how the ...

How deeply rooted is ageism in the workplace? And what can HR professionals do to change the status quo? Lauren Brown reports.

In this week’s episode of China Insider, Miles Yu covers the latest reports from the ongoing mass flooding across parts of ...

Erik Kain's stories. I write about TV shows, movies, video games, entertainment & culture.

Zohran Mamdani is a longtime member of New York City Democratic Socialists of America, and the organization played a key role ...