News

Finding Your Own Path in a Sea of Sameness: Building Brand Identity in the Age of Overload
B2B brands now embrace storytelling across their communications. When redesigning an energy company's website, we shifted ...
News Nation English3d
Ricago Unveils New Brand Identity to Reinvent the Future of Governance, Risk, and Compliance
Ricago, a top Governance, Risk, and Compliance (GRC) platform, has made a daring move by revealing its new brand identity, ...
For his rematch with Zohran Mamdani, Andrew Cuomo got a brand-new logo
The new logo is “supposed to symbolize a new phase of the campaign,” Cuomo spokesperson Rich Azzopardi tells Fast Company.
I watched Beyoncé and Sydney Sweeney’s jeans ads – only one got Gen Z right
Meanwhile, American Eagle and Sydney Sweeney aimed for quirky wordplay, a joke that didn’t land, and got a PR headache. The ...
EU organic label: Clear sustainability signal can drive increased willingness to purchase
To positively influence purchase decisions, sustainability labels must convey a clear signal rather than remain abstract.
Dezeen on MSN4dOpinion
"We must confront design's colonial inheritance"
For design to become truly sustainable in the face of rapid climate change we must first acknowledge its ties to colonialism, ...
EurekAlert!6d
EU organic label: Better when it says “organic” 4
To positively influence purchase decisions, sustainability labels must convey a clear signal rather than remain abstract.
Creative Bloq on MSN4d
Beyoncé versus Sydney Sweeney: two denim ads, one dangerous divide in brand storytelling
Meanwhile, American Eagle and Sydney Sweeney aimed for quirky wordplay, a joke that didn’t land, and got a PR headache. The ...
researchbysubject.bucknell.edu3d
Bucknell Center for Sustainability & the Environment
At the Bucknell Center for Sustainability & the Environment, we put our passion for the environment into action by enabling collaborative scholarship from across the University and empowering our ...