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Dell is refreshing and rebranding all of its PCs: What all the new names mean

This rework marks a major shakeup for Dell's PC naming schema, which has used the Inspiron, XPS, Latitude, and Precision monikers since the 1990s. In consolidating its branding, Dell hopes to make it easier for consumers to figure out which device will best match their needs, streamlining the oft-complicated experience of buying a PC.

Hosted on MSN · 11h

In a controversial move, Dell rebrands its entire fleet of laptop PCs

In a surprising twist of events, Dell is rebranding its entire laptop PC lineup -- here's why its significant, and why it might be the right call.

BGR · 23h

Dell killed XPS and rebranded its whole PC lineup

Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.

Dell is changing the names of its laptops

Fortune on MSN · 1h

Dell is changing the names of its laptops—and they sound a lot like Apple devices now

Starting this year, the company will put its XPS, Inspiron, and Inspiron Plus devices in the Dell category. That will change the name of the Dell Inspiron to just Dell. The XPS will now be known as a Dell Premium device—and machines currently known as Inspiron Plus will now be called the Dell Plus.

9to5Mac · 1d

Dell mocked at its own press launch for copying Apple’s naming convention

Dell was mocked at its own press launch for copying Apple’s iPhone naming convention for its PCs. Both laptop and desktop PCs are now divided into three tiers, whose names are taken straight from the iPhone line-up: Dell,

Mashable on MSN · 1d

Dell roasted at CES for adopting Apple-like device names

Dell rebranded all of its PCs at CES 2025, and while it might ultimately be more simple to understand in the long run, everyone seemed to immediately notice some similarities to Apple's approach. Rather than going by nonsense names like "XPS" and "Inspiron,

Dell XPS brand is now dead, long live Pro & Pro Max

TechRepublic · 2h

Dell Phases Out XPS Branding for New Pro and Pro Max Laptop Tiers

Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

MacRumors · 1d

Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking resemblance to

CNET on MSN · 1d

Dell Announces All-New Branding with Dell, Dell Pro and Dell Pro Max Laptops

The Dell, Dell Plus and Dell Premium series comprise the company's consumer models that were previously labeled as either Inspiron or XPS. The Dell Pro series replaces the Latitud

AMD, Dell and ces

Hosted on MSN · 1d

AMD Adds Dell as Commercial PC Customer for the First Time

Advanced Micro Devices Inc., the second-biggest maker of computer processors, said its chips will be used by Dell Technologies Inc. for the first time in PCs sold to businesses.

Business Insider · 1d

AMD Announces First Dell Commercial PCs Powered by AMD Ryzen AI PRO Processors

We’re incredibly proud to collaborate with Dell on the next generation of commercial PCs powered by the AMD Ryzen AI PRO processors,” said Jack Huynh, SVP and GM of the computing and graphics group at AMD.

ViewusGlobal on MSN · 1d

AMD Chips Powering Dell’s Business PCs, Offering 90% Faster AI Performance at CES 2025

Dell integrates AMD's new Ryzen AI Max chips into business PCs, enhancing AI performance and diversifying its hardware supply chain.

Dell dumps its PC brands to be more like Apple

On the consumer side, the Dell 14 and 16 Plus (along with their 2-in-1 versions) look like typical mainstream Dell laptops.

CES 2025: Dell Is Rebranding, and It’s Confusing

Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...

1don MSN

Start your photocopiers: Dell rebrand shamelessly rips off Pro iPhone marketing

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

ITWeb10h

Dell Technologies leads AI PC movement with new, redesigned PC portfolio

Dell Technologies (NYSE: DELL) builds on decades of PC innovation with a new, simplified portfolio featuring on-device AI for ...

1don MSN

Dell is getting rid of its Precision PCs. Here's what will replace them.

Dell just announced it Dell Pro Max 14 and Dell Pro Max 16 at CES. The laptops pair the latest Intel Core Ultra Series 2 ...

The end of an era: Dell will no longer make XPS computers

Dell is officially killing the XPS branding that’s become a mainstay for people seeking a sleek, respectable, well-priced PC.

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Dell, PC

Dell is changing the names of its laptops

Dell XPS brand is now dead, long live Pro & Pro Max

AMD, Dell and ces

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