Packaging is no longer something that safeguards; it has become part of the product experience. Luxury and fragile products ...

It is a highly saturated market with many brands or companies in a bid to capture the attention of the consumers. That is why ...

Influencer marketing has become a key strategy for businesses looking to connect with their target audiences. But what sets a ...

CBP will boost its sustainability credentials by integrating EcoShell's GEX biocalcium technology into its portfolio.

TULSA, OK / ACCESSWIRE / / In a landscape where packaging innovations morph faster than a chameleon on tie-dye, companies ...

Packaging plays a pivotal role in shaping consumer perception and purchasing decisions In a crowded marketplace custom tins have emerged as a highly effective way to elevate product appeal and strengt ...

One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in the following infographic. The infographic provides a look at the various elements of ...

One area that often gets overlooked is the psychology of product packaging, especially during a rebrand. Navigating the landscape of product development and marketing can be complex. Amidst the ...