Former Colorado Buffaloes star quarterback Shedeur Sanders had an impressive college career. He started at Jackson State in ...

At one point, college football and basketball players coveting Nike apparel drove decision-making, but the NIL landscape has changed priorities. Some head coaches are balking at the evolving ...

What could lead to fans backing away from college football and not spending billions ... spend more money on seat licenses and tickets, on apparel and flights and hotel rooms and rental cars ...

The Kansas City Chiefs held their one-day equipment sale last weekend with diehard fans ready to get their hands on their ...

Jon Gruden got a nice surprise recently from Kansas head coach Lance Leipold and the KU football program that had the former NFL head coach overjoyed.

Tennessee's Nike contract expires in 2026, and UT is mulling different brand options. Here are the pros and cons, including new factors in NIL era.

Jordan Seaton vs. Jordon Hudson. Coach Prime vs. Coach Glime. Deion Sanders vs. Bill Belichick. CU vs. North Carolina. Home ...

Some fans forget the 1998 national title football team wore Adidas ... Nike, Adidas and Under Armour are among the top apparel brands in college sports. It’s reasonable to believe UT could ...

The only person, aside from Noland’s mom, who admitted to somehow vacating their old gear was Troy transfer offensive lineman ...

College football fandom is no different ... "Property of School Athletic Department" sweatshirts are acceptable, but they work best as an ironic comment on the state of student-athletes.

Former NFL coach Jon Gruden recently took to social media to share a heartfelt and nostalgic unboxing video featuring a ...