Sun Cruiser has a new line of drinks out for the Summer, as they have introduced the new Lemonade & Vodka flavors this month ...

The company has been divesting assets as it manages its stable of brands, agreeing last July to sell Pampero rum and Safari flavored liqueur. While Ciroc sales have slumped of late, the vodka has ...

Landing at a time when the premium ready-to-drink (RTD) category is seeing unprecedented growth, Sun Cruiser Lemonade & Vodka meets drinkers’ demands for full-flavor, spirits-based options with ...

U.K. spirits maker Diageo formed a joint venture with Main Street Advisors to grow Ciroc Ultra-Premium Vodka in North America and Lobos 1707 Tequila worldwide. The company behind Johnnie Walker ...

Diageo has traded the rights to its Cîroc vodka brand in North America for a majority share of LeBron James’ Lobos 1707 tequila and mezcal brand. The strategic joint venture with investment and ...

This new offering features four refreshing flavors—Lemonade, Pink Lemonade, Strawberry Lemonade, and Lemonade + Iced Tea—crafted with real fruit and premium vodka for a light and enjoyable ...

The 27-year-old just launched a Palm Springs variety pack of her Sprinter Vodka Soda, introducing four fruity new flavors. Jenner debuted her Sprinter canned cocktail brand back in March 2024 with ...