Trucks from this manufacturer are iconic, and they bear an interesting insignia. Here's how to spell the name, and where it ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

Gen Z consumers give the least importance to brand legacy and celebrity representations, a new study by Snapchat and The ...

Adobe has a new look, but with the new brand evolving over the past couple of years, you may not have immediately noticed.