Cream of Wheat Cream of Wheat has one of the most well-known logos in the breakfast aisle, but the image of the smiling chef has a darker history than you might think. When the cold cereal ...

I’m a brand expert, here’s the real reason tech companies have blue logos By Eleanor Katelaris, Kidspot Published July 21, 2023, 10:46 a.m. ET ...

A brand is not merely a visual representation; it’s a comprehensive embodiment of who your company is, what it stands for, its distinctiveness, its audience and the tone it sets.

There’s no more recognizable piece of brand identity than a company logo, but for small businesses, getting it right isn’t easy. These companies often spend anywhere from $300 to $1,300 or ...

We show you a logo and you try to identify the brand. Some logos might be partially hidden, others creatively altered, but one thing is for sure: only sharp eyes and quick minds will ace this ...

When Johnson & Johnson’s recent abandonment of its 136-year-old cursive logo was followed quickly by Eddie Bauer ditching its script wordmark of six decades, alarm bells rang in all corners of ...

In the past decade or so, there’s a general pattern emerging: Brand logos being changed are becoming simpler. Mastercard, Instagram, and Google are all good examples of successful logo redesigns.

The previous Burberry logo — a streamlined, sans-serif treatment created by Peter Saville — in a London storefront. Under the brand’s new designer, the logo sprouted feet (or serifs, rather).

A core assumption underlying brand logo design is that inferences generated from a logo’s design are applied to the consideration target (e.g., product or brand) to which the logo is attached, and ...