The name Betty was chosen because it seemed friendly. The Crocker came from a retired executive. It all seemed to fit, and ...

Betty Crocker has been guiding chefs and bakers of all levels for decades. Here's how she got to be so famous and beloved.

Not only did that bring back memories of my early cooking days and her classic, red "Betty Crocker's Picture Cookbook," but I ... and led the development of the white cake mix.