For anyone looking to create some new holiday traditions, these recipe suggestions are a gift. In addition to the cookie countdown, Betty Crocker has launched a new Limited Edition Soft Baked ...

Now, just in time for the busiest baking season of the year, the brand is launching two new cookie mixes to make your holiday kitchen adventures easier than ever. Betty Crocker Launches Soft Baked ...

Fans can find Betty Crocker “Wicked”-themed “mix-to-reveal” kits for Cookie Dough Pops and Cupcakes ... generation-defining cinematic event this holiday season. Wicked: Part One will ...