The pharmaceutical company’s latest partnership with Incremental and Skai drove a 32% boost in iROI, delivering nearly a third more sales per ad dollar.

“Incremental celebrates the strong results of our collaboration with Bayer and Skai,” said David Pollet, CEO of Incremental. “Integrating incrementally measurement directly into media activation ...

The pharmaceutical company’s latest partnership with Incremental and Skai drove a 32% boost in iROI, delivering nearly a ...

These launches belong to what Oelrich called “must-win battles” at Bayer as Xarelto loss of exclusivity reaches “full swing” ...

The acute coronary syndrome market is experiencing significant growth, driven by the increasing prevalence of both acute myocardial infarction (AMI) and unstable angina, an aging global population ...

Watch Lindsay Lohan, Kristen Wiig, Vanessa Bayer and more SNL cast members in Season 37's "Disney Housewives" Bravo parody ...

Yamaha Motor will change the design of its corporate logo for the first time in 27 years as the company celebrates its 70th ...

Bayer AG faces a $100 million jury verdict over PCB exposure at a Seattle school amid ongoing legal challenges related to ...

"First he learned all the rules,” Harvard Business School professor Richard S. Tedlow said. “Then he broke all the rules ...

Walmart’s latest brand and logo update has left some social media users baffled.  On Jan. 13, the company announced in a ...

A Washington state jury on Tuesday said Bayer must pay $100 million to four people who say they were sickened by exposure to ...

The 120 metres high Bayer Cross, logo of German pharmaceutical and chemical maker Bayer AG, consisting of 1710 LED glass ...