A Duracell Super Bowl commercial was designed to make viewers think Fox announcer Tom Brady had run out of power in the ...

Taco Bell's 2025 Super Bowl commercial includes LeBron James and Doja Cat – but not as much as the two stars may have expected. The commercial leans heavy on shots of Taco Bell fans – "a bunch of ...

Tom Brady starred in the 2025 Super Bowl commercial for Duracell, which featured a number of inside jokes about the quarterback.

While Tom Brady is certainly no stranger to Super Bowls, having played in ten and winning seven throughout his illustrious ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

TV advertising is the lifeblood of the league, but knowing when to pause the games is a task undertaken by N.F.L. executives, ...

Macintosh computer went on sale, the Soviet bloc boycotted the Olympic games in Los Angeles, the first commercial CD players were sold and Alexey Pajitnov’s ...

Tom Brady's first Super Bowl as an analyst on FOX's national broadcast also included an appearance in Duracell's first Super Bowl commercial.

As sports catchphrases start to stick, savvy coaches and athletes are moving to protect them with federal trademarks.

"Announcers and athletes" 1989: American Express, "Saturday Night Live" The USA TODAY app gets you to the heart of the news — fast. Download for award-winning coverage, crosswords, audio ...

From how to watch to guest performers, here's what you need to know about this year's Super Bowl halftime show.