By treating Black Friday and Cyber Monday as a launchpad for long-term engagement rather than a one-off rush, retailers can ...

Customers can send their used cups and bottles back to the company for recycling and receive a credit for their next Stanley ...

Here’s a five-step and vendor-agnostic road map to building AI-driven insights that customers and regulators can believe in.

In a sector where speed is everything, the irony is clear — without shared goals, defined key performance indicators, and ...

Forget splurging on one mega-account. With micro-creators, you can deploy many influencers for the price of one, spreading ...

As promising as they appear, RMNs bring a lot of complexities into media planning. Brands face multiple challenges and ...

AI agents promise efficiency, personalization, and the ability to act like independent team members. In fact, 75 percent of ...

Seasonal hiring in U.S. retail is expected to drop to its lowest in 16 years, according to a new report by Challenger, Gray & ...

As consumers become more thoughtful about where and how they spend their money, they're increasingly looking for value in ...

With fall officially underway, holiday prep is ramping up for retailers. Between tariff uncertainty, lingering supply chain ...

Through July 2025, holiday anticipation is already stirring, as decor, ornaments, and advent calendars have all seen sizable ...

Labubu shows us what’s possible when brands stop thinking in demos and start thinking in desired paths. Lookalike modeling ...