Breast Cancer Now is on a mission to use its owned and shared channels “more holistically” to grow awareness and urgently” ...

With an over 600% increase in marketing spend over the last seven years, free-from bakery brand We Love Cake’s head of ...

The insurer has launched three digital-first motor insurance products, specifically designed for the price comparison market.

The contenders have been whittled down from 16 to just two brands thanks to your votes. Those two brands are Workbooks and ...

With principal-based media reportedly on the rise, some caution against it while others see potential cost savings.

AI in marketing is no longer just about automation – it’s about reigniting creativity and transforming how ideas come to life ...

Although unclear where marketers will allocate their budgets exactly, the shift to digital and away from traditional media is ...

From Oasis’s dynamic pricing to Jaguar’s rebrand, Mark Ritson shares his top five marketing moments of the year.

From startups recruiting generalists to corporates hiring specialist expertise, marketing teams may differ by size or ...

Gamification, consistency and online engagement have paid off for brands this Christmas as Aldi and M&S tie for the favourite ...

The retailer has regained the top spot as the UK’s favourite Christmas ad, overtaking Aldi and M&S in joint second place.

From the peculiar prevalence of Liquid Death to McDonald’s pricing gotcha, Mark Ritson shares his first five marketing ...