In this blog from Kieron Matthews, we explore how applying a “mise en place” mindset can make for more effective and ...

Our 2025 Propolis Leader's Forum was chock-full of insights from our sessions and roundtables with leaders. Read on for all ...

On the hunt for global brand agencies in B2B marketing? Check out our blog showcasing the best brand specialists from Dentsu ...

The Bravery Playbook explores how B2B marketers can achieve true differentiation by making bold choices—narrowing focus, ...

On the hunt for a content marketing agency on a global level? Check out our blog on the top agencies from VCCP to Ledger Bennett and more.

To say it has been a challenging time for agencies would be an understatement. Between budget cuts and the pressure to deliver with limited resources, it has been a tough market. And when we started ...

Experienced marketers know that your chances of converting a prospect to a customer at their first interaction with your brand are extremely low. There are exceptions to this, but they generally exist ...

Good news! We’ve just launched our 2025 US Agencies Benchmarking Report and we are analyzing the top 10 US B2B marketing agencies, highlighting metrics such as gross income, specialisms, YoY growth ...

There are many reasons that self-reported attribution e.g. asking where did you hear about us, is making a comeback. Firstly, qualitative data overlaid with digital attribution enables you to see so ...

The B2B Marketing Awards has been the gold standard in excellence in B2B marketing for two decades and is designed to recognize those campaigns, brands and agencies who have achieved the extraordinary ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...

As the 2024 B2B Marketing Awards unfolded, where we proudly to sponsored the Best use of Creative Award, we find ourselves reflecting on why creativity matters so much in B2B. At its best, creativity ...