Gifts still feature in the campaign, but they go to the strangers helping the lead character get home in time.

Jamie Miller, vp of marketing for convenience at RaceTrac, told ADWEEK that its Trac Media Group will leverage its loyalty ...

The spot sees a host of famous characters race through Lego’s festive briworkshop, as ‘One More Time’ plays in the background ...

The stars came out for the Festival of Lights to celebrate the new tentpole event for the Asian Pacific cultural powerhouse.

Agencies like Jellyfish have built proprietary tools to chart brand appearances in answer engines like ChatGPT. A wave of ...

Subscribers get the full story and full key takeaways. Subscribe Alyssa Buetikofer is leaving McDonald’s after 15 years, and less than two years into her role as U.S. chief marketing and customer ...

Women’s sports are gaining unprecedented momentum, but how can brands turn that growing attention into meaningful partnerships that deliver lasting cultural and commercial value? It starts with ...

New in 2027, ADWEEK is launching the inaugural Next Leaders Vanguard Awards. Every CMO and agency chief was once the person running the brand or the biggest account. They were already the ones making ...

Subscribers get the full story and full key takeaways. Subscribe American Express has named its next chief marketing officer (CMO) in Jess Ling, who is currently its evp of global brand advertising.

Subscribers get the full story and full key takeaways. Subscribe Publicis Groupe is firing back at comments made from WPP CEO Cindy Rose during its Q3 earnings call in October, in which she openly ...

Subscribers get the full story and full key takeaways. Subscribe Mondelēz has announced that it will advertise its Ritz brand in Super Bowl XLI, marking the third consecutive year in the game for the ...

As holding companies buy the infrastructure that makes data valuable, brands must seize back ownership of their proprietary ...