YouTube has spent the past seven months iterating and then quietly rolling them out to buyers via Google’s Merchant Center ...

ChatGPT's initial ad rollout didn't come as a surprise. Now, advertisers are figuring out how to make the most of this new channel.

Amazon looks to support a more collaborative programmatic ecosystem now that the APS Prebid adapter is available for open ...

Privacy crossed a line in 2025. In 2026, that line will be much harder to hide behindm writes Ketch Co-Founder Max Anderson.

The Hershey Company requires practically no advertising. The brand sits right at the warm, gooey center of everyone’s ...

A jury awarded $18.3 million to ad measurement firm iSpot to resolve its lawsuit against EDO, a measurement company ...

Everyone has an opinion on OpenAI's revenue prospects; Threads rolls out ads universally; and sports are a bastion of strength for Paramount.

AdSwerve recently developed a custom bidding script to help Betterment generate more conversions from its leads.

Netflix dropped two sets of numbers this week: its 2025 full-year earnings and a revised offer for Warner Bros. Discovery.

True Religion CMO Kristen D’Arcy approaches marketing measurement the way you’d shop for jeans – by looking for the right fit ...

True Religion CMO Kristen D’Arcy approaches marketing measurement the way you’d shop for jeans – by looking for the right fit ...

Retailers are looking for ways to make certain products feel premium in order to attract a higher-earning audience while also ...