Brand awareness is a vital component of the marketing funnel, but it can be the most significant drain on your budget. While ...

If you send emails with subject lines like these, each one can chisel away at your brand’s equity with its target markets. No ...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to ...

Consumers really like personalized marketing content and are really nervous about companies gathering data to provide it.

Marketers’ fast adoption of AI is letting them try different strategies and focus more on authenticity, according to ...

Please note that your conversations will be recorded. Let’s be honest: seeing Gartner’s latest CMO spending report probably ...

Nearly three-quarters of B2B revenue comes from existing customers. Here's advice on how to keep the accounts you already ...

From smarter search results to personalized recommendations, AI simplifies ecommerce shopping and reduces decision fatigue.

The growing divide in how to tackle moderation, misinformation and privacy regulation will have a profound impact on consumer ...

AI success starts with better data practices. Learn to turn flawed datasets into opportunities for smarter marketing ...

Kolboketian said businesses that have successfully deployed and implemented a CDP see a phenomenal impact on their business, driving competitive advantage and changing how they serve their customers.

Streamlined reporting can be achieved by focusing on use cases, data governance, automation and advanced analytics.