Lego A/S is targeting frustrated grown-ups in its first global campaign specifically aimed at an adult audience, with humorous ads that focus on the benefits of brick-building. The "Adults Welcome" ...

A knight in shining armor needs to cross a wide river. This is the premise of Lego’s newest ad, presenting a seemingly simple task that slowly but surely becomes increasingly difficult. Turns out ...

Tom Holland headlined a new LEGO TV ad, where he traded in his signature brunette hair for blond locks. He also grew a goatee and donned a variety of styles for the ad, where he played different ...

While Lego is noted for its iconic Lego brick, the toy giant is now tapping into artificial intelligence to better guide shoppers for the coming holiday season. Driven by IBM’s new Watson Ads Omni, ...

Facebook Inc. will remain blacklisted by Lego A/S, after the maker of the world’s best known toy blocks conducted a review of social media platforms to determine where to send its advertising dollars.

Yo, LEGO execs: I don’t know if you can hear me from your plastic thrones deep within Mordor (LEGOLAND Edition), but here’s a gift from the past to help you shape the ads of the future! Although girly ...

Chevrolet took to the opening of the 2017 North American International Auto Show's public days to show off its latest creation: a life-size Lego Batmobile. As cool as it is, there's a method to ...

While Lego is noted for its iconic Lego brick, the toy giant is now tapping into artificial intelligence to better guide shoppers for the coming holiday season. Driven by IBM’s new Watson Ads Omni, ...