The popular Elf on the Shelf toy has a new rival: Reindeer in Here. The alternative toy, created by a children's book author and dad, is a direct attack on the menacing, big-eyed doll that spies on ...

It all started with a sly little elf keeping an eye on things. Once the family goes to bed, the elf flies back to the North Pole to make a daily report to Santa. “The Elf on the Shelf” — based here in ...

Adam Reed knew he wanted something different for his daughter. It was before she turned 2 that he and his wife, Jennifer, started to discuss what their family tradition would be around the holidays.

In what should be a joyous holiday season, few things bring more dread to parents than the Elf on the Shelf. Keeping up the popular holiday tradition is often additional work and stress for maxed-out ...

A Fox Cub's Christmas Tale - How does Santa Claus travel the whole world in one night? In this musical adventure, set against the backdrop of the Northern Lights, Scout Elf Newsey Noel investigates ...

It's almost Christmas and Santa's test flights have run into trouble. Can The Elf on the Shelf, a crew of adorable Elf Pets Reindeer and Santa's gang of trusted Scout Elf friends help him find the ...

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.

Though he be plushy and cute, he be fierce, too. This guy says: Step aside, Elf on the Shelf. That's right. "Reindeer in Here" wants parents to #shelftheelf. Yup, this new toy basically wants to ...

It all started with a sly little elf keeping an eye on things. Once the family goes to bed, the elf flies back to the North Pole to make a daily report to Santa. "The Elf on the Shelf" -- based in ...