Yeti Cooler Brand Set To Determine Fate Of Fledgling NHL Franchise Amid Mascot Debate
The fate of an NHL hockey team could well be determined by...a massive cooler brand? Yes, that may sound dramatic. But it's ...
'Utah Yetis' refused by trademark office as NHL team name
Utah Hockey Club said it still expects to announce a permanent name and identity before the 2025-26 NHL season despite having ...
Why The Utah Yetis Is An NHL Team Name Worth Fighting For
Utah Hockey Club reportedly faces trademark hurdles in finding a permanent team name. But with how popular the Utah Yetis name already is, Adam Proteau says they should keep trying.
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"Yeti was going to be trouble": Elliotte Friedman gives honest opinion around Utah Hockey Club trademark hurdles
NHL insider Elliotte Friedman highlighted the trademark hurdles the Utah Hockey Club is facing regarding naming their team.
Gordon Monson: Utah’s hockey team deserves right now what it yet(i) lacks — a proper name
Most Utah Hockey Club fans seem to prefer one name over the rest. Is it the right choice? Tribune columnist Gordon Monson ...
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Utah Hockey Club facing trademark pushback on potential team names
The Utah Hockey Club is having issues getting the trademark for its preferred permanent name -- 'Yetis' or 'Yeti' -- with ...