Grocery sales surpassed £13bn in December, with Tesco enjoying the biggest market share gains and Sainsbury’s claiming its ...

The retailer intends to increase prices by 1% on like-for-like goods to combat a rising wage bill, alongside a projected £7m ...

Pernod Ricard-owned Havana Club wants to become the “preferred rum” for consumers by emphasising the versatility of its ...

The ‘McRib’ campaign from McDonald’s last year was a sterling example of how to take a smaller bit of messaging and maximise its effectiveness.

Charlotte Lock spent three years as pan-partnership customer director at the business. The brand is yet to confirm who will ...

Rewarded for her services to advertising and the creative industries, former WPP president Karen Blackett is awarded a CBE, ...

Lidl’s festive success comes as Co-op, Morrisons and Asda unveil new price matching and store strategies for 2025.

Two decades into its premiumisation strategy, Diageo believes a balanced approach to innovation has helped the drinks giant ...

From Oasis’s dynamic pricing to Jaguar’s rebrand, Mark Ritson shares his top five marketing moments of the year.

Aldi pledges to maintain “price gap” setting it apart from “traditional full-price supermarkets” after £1.6bn Christmas ...

More than just sending a picture and caption to post, the professionalisation of influencer marketing means brands need to ...

More than just sending a picture and caption to post, the professionalisation of influencer marketing means brands need to ...